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One Time Only

One Time Only

Use hyperbole wisely:

       How to write a proposal that's accepted every time.       

       Never have a product returned.

       Why you'll never have to provide a refund.

       Build your powerful brand overnight.

These statements create drama and gain rapid attention. You're not providing a guarantee, but you are providing the expertise and experience to gain the goal. And if they're only 90% effective, you've still raised the bar by a mile.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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