Alan Weiss’s Monday Morning Memo® – 3/16/26
Everyone is selling techniques, books, courses, and magic potions on social media about how to obtain leads. “Guaranteed to generate 100 leads a week!” The only thing these people have “sold” themselves, of course, is the dumb approaches they’re hawking.
So let me make this simple, and charge you nothing. (When people ask me on occasion why it took me several years to make my first million annually and why it wasn’t more, I tell them they have an advantage I never had: I wasn’t able to read Million Dollar Consulting.)
There are two kinds of leads in any business: solicited (you create them by asking for them) and unsolicited (they come to you because they’ve heard of you, also known as branding). Both are vital, and you “control” them both, the first by asking for them (and not feeling “unworthy”) and the second by doing good work and publicizing it (and not feeling you ought to be more “humble”).
But most importantly, when people notice you in either case, you need to be saying something provocative, important, relevant, and immediately useful. Everyone is sick of hearing about AI and how Chicken Little should be president. Being derivative is close to being a plagiarist: The Eight Dysfunctions of Teams, or $1.5 Million Dollar Consulting.
Ask yourself, “What are the key issues of our times for my ideal clients?” Are they supply chain, technology, attrition, global sales, remote sales, strategy? Then say something people have to think about, for example: Don’t immediately replace a key departure because you may be hiring for yesterday and not tomorrow. Apple is moving its supply chain from halfway around the world to their backyard, should you? (They’re going to make their own chips.) There are far more toxic employees than toxic workplaces.
You get the idea. You need to stand out in a crowd, but you need to look good while you’re standing there. (I said that out loud at a meeting at Prudential when I was hired right out of undergraduate school. I was fast-tracked to management. I’ve never stopped trying to provoke people to think differently.) It's not that hard. Never conflate “simplistic” (overly simple responses to truly complex issues) with “simple” (easily understood and resolved).
Your premium brand had better be delivering something special, or it's not going to get the business. —Warren Buffett
Louis Vuitton, the world's biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image. —Bernard Arnault
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. —Howard Schultz
A brand is how people think about you when you're not around. —Alan Weiss
Monetizing Thought Leadership: https://alanweiss.com/growth-experiences/monetizing-thought-leadership/
THE RIGHT ATTITUDE FOR THE RIGHT ATTITUDE
Date:
June 23-24, 2026
Location:
Los Angeles, CA
Fees:
Starts at $2500
MONETIZING THOUGHT LEADERSHIP
THE RIGHT ATTITUDE FOR THE RIGHT ALTITUDE
FROM THE SOURCE: ALAN WEISS
HOW ELITE CONSULTANTS EARN MORE BY THINKING DIFFERENTLY
This is not for those who need more tactics. It’s for those who seek an identify shift to shamelessly build brand and command the income justified by their value. Objectives:
- The economic prism to best evaluate opportunities and clients
- Creating and justifying high fees without guilt or trepidation
- Exploiting the reasons buyers pay six- and seven-figure fees
- Before and beyond a brand: a repositioned identity
- Creating a business that serves your life, not the reverse
Topics and Discussions
- The economics of expertise
- Better positioning trumps “more leads”
- The active volcanoes of IP
- Revenue depends on value clarity
- The supremacy of recognized value
- Continual value creation
- The psychology of capturing value and ignoring price
- Offensive, not defensive proposals
- Walking your talk, talking your walk
- Surpassing “trusted advisor”
- The IA (indispensable authority)
- The myths of likeability and accessibility
- Distance without arrogance
- Rejecting positive and dysfunctional relationships
- The authority/brand/gravity alchemy
- Visibility is not authority
- Thought leadership is framing, not solving
- To market upward you can’t go sideways
- The ROI journey begins at the destination
- There must be “reasonable certainty”
- Work backwards from outcomes
- Confidence and competence over credentials
- Your internal transformation
- Road closed, do not proceed
- Scaling is something you do to fish
- Only profitable growth makes sense
- The “E” word is elevation, not expansion
- Your life cannot serve your business
Who should attend?
- Experienced consultants, speakers, coaches in any field
- Those seeking a great lifestyle, not a specific monetary goal
- People who can openly share and be honest with colleagues
- Those who feel their talents and value can be spread much farther
- Those who feel under-valued and under-appreciated
Applicants will be “curated” to ensure proper interactions.
$2,500 per person
$3,500 to include second morning with Q&A with Alan demonstrating transition needs for each attendee
$7,500 to include four hours of one-on-one coaching in 30-60-minute segments within six months, flexibly scheduled
$10,000 includes dinner with Alan one-on-one in a great restaurant
You will no longer struggle for client affection, selection, or projection. You’ll be chosen because of your identity and authority.
Summary: You’re not “buying” information or tactics, you are investing in a new way of thinking about yourself, the market, and long-term, sustainable immediate and passive income for your value.
June 23: Full day
June 24: Optional half-day
Venue TBD in Los Angeles
Includes light breakfast both mornings, lunch the first day.
2026 Zoom Workshops
January 6 Maximizing the coaching/advisory dynamic
February 3 Maximizing speaking spin-off business
March 3 Role-playing tough conversations
April 7 Maximizing workshop effectiveness spin-off
May 5 Maximizing current events potential
June 9 Role-playing tougher conversations
July 7 Maximizing low project labor practices
August 13 Maximizing panels—participant/moderator
September 8 Role-playing toughest conversations
October 6 Maximizing publishing potential
November 2 Maximizing lifestyle potential
December 8 Maximizing 2027 personally and professionally
All sessions are approximately 90 minutes beginning at 10:30 US eastern time. These sessions are $450 each, or the entire year for $5,000. Add three months of weekly 30-minute coaching for $2,500, a total of $7,500. (My cards are accepted for the full-year, and for the full-year and coaching options, not for individual sessions.) All sessions will include video recording, visual photos, and Zoom Companion summary.
Register here: https://alanweiss.com/store/quick-pay/
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Million Dollar Consulting® for the World: I’ve provided 14 modules with videos from me, from your colleagues globally, slides, and text. They include everything from launch to self-esteem, proposals to fees, closing business to creating a brand. No upsells! It’s only $115. What do you think about a 10,000:1 ROI? We have over 500 people from 47 countries. https://milliondollarconsultingcourse.com
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Million Dollar Consulting® for the World GRADUATE: Another 12 modules with videos by me and your peers on contemporary issues such as Raising Fees Aggressively, How to Be Consistently Interviewed, Maximizing Happiness, and Managing Multiple projects. Join the people from 57 countries who are availing themselves of this inexpensive way to dramatically grow their businesses in any economic times. How does 100:1 ROI sound? https://milliondollarconsultingcourse.com/graduate-learning-program/