• No products in the cart.
  • No products in the cart.
Back To Top
Image Alt

Nothing Sweet About It

Nothing Sweet About It

Ferrari has produced the Luce (looCHAY, meaning “sweet”) which looks like a family shopping car for billionaires. It's four doors, five seats, all electric, and largely made of glass, designed by LoveFrom, headed by a former Apple design chief. The other exotics have pulled away from electrics, and the industry as a whole has written-down about $70 billion for their existential electric dreams, now nightmares.

I guess if someone can buy that horrible looking Tesla pickup, they can buy this….except the Luce is $640,000.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Post a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.