Alan Weiss’s Monday Morning Memo® – 6/1/26
This is a story and forecast not just for the US, but for virtually all developed nations.
Population growth has already slowed to a crawl. Since 2020, the U.S. population has increased by an average of 0.6% per year, about a third of the pace during the 1950s, in the middle of the 1946-1964 baby boom that gave the “Boomer” generation its nickname. I am in the eldest cohort of the Boomers.
Something like 70% of the non-liquid assets of US citizens are owned by Boomers, because they have had monetary reserves, the benefit of IRA legislation, houses with little or no mortgage remaining, and a disinclination to “downsize.” When social security was enacted over 80 years ago, there were about 14 people working for every retired person (typically at 65) and the average lifespan was 68. Today, the average lifespan is 76 for men and 81 for women, and there are about two people working for every retired person.
The succeeding GenX’s oldest members are in their early 60s. In about five or so years, there will be more people over 65 than children in the U.S., which is unprecedented. English-speaking white people will be a plurality in the U.S., but not a majority. There are about 400 languages currently spoken in the U.S., making it perhaps the most diverse linguistic country in the world.
My town is spending tens of millions on its largest-ever public works initiative, to build and modernize schools. Schools which will not be needed. There is a shortage of both pediatric and geriatric doctors, but the need for the latter will quickly outgrow the former because population is decreasing but longer lives are increasing.
This multi-generational trend—that is, one not easily or quickly changed—affects insurance, investments, political office seekers, schools, medicine, manual labor, researchers, the military, recreation, sports, and so forth. Suddenly, pickle ball injuries are an issue, and ads in the media focus on assisted living, arthritis, diabetes, incontinence, erectile dysfunction, hair loss, cognitive decline, and so on—capitalism at work.
Intelligent immigration policies (right now, an oxymoron) and artificial intelligence will deal with some of these dysfunctions, as will incentives for seniors to continue to contribute in the workplace or as entrepreneurs.
However, if you’re under 60, don’t fret about Covid or AI. Start thinking about the tectonic demographic change under your feet that will grip every one of you! It will be a very different society.
While more people are working later in life because of happy things like longer life expectancy, they are also doing so because of very sad things, like a lack of Social Security benefits or retirement plans. —Alissa Quart
Nonprofits are the intermediaries between generosity and social change. —Laura Arrillaga-Andreessen
I am a member of the ‘sandwich' generation, that group that must simultaneously care for elderly parents and support children. —Sandra Tsing Loh
Monetizing Thought Leadership: https://alanweiss.com/growth-experiences/monetizing-thought-leadership/
THE RIGHT ATTITUDE FOR THE RIGHT ATTITUDE: HOW ELITE CONSULTANTS EARN MORE BY THINKING DIFFERENTLY
Date: June 23-24, 2026
Location: Los Angeles, CA
Fees: Starts at $2500
This is not for those who need more tactics. It’s for those who seek an identify shift to shamelessly build brand and command the income justified by their value. Objectives:
- The economic prism to best evaluate opportunities and clients
- Creating and justifying high fees without guilt or trepidation
- Exploiting the reasons buyers pay six- and seven-figure fees
- Before and beyond a brand: a repositioned identity
- Creating a business that serves your life, not the reverse
Topics and Discussions
- The economics of expertise
- Better positioning trumps “more leads”
- The active volcanoes of IP
- Revenue depends on value clarity
- The supremacy of recognized value
- Continual value creation
- The psychology of capturing value and ignoring price
- Offensive, not defensive proposals
- Walking your talk, talking your walk
- Surpassing “trusted advisor”
- The IA (indispensable authority)
- The myths of likeability and accessibility
- Distance without arrogance
- Rejecting positive and dysfunctional relationships
- The authority/brand/gravity alchemy
- Visibility is not authority
- Thought leadership is framing, not solving
- To market upward you can’t go sideways
- The ROI journey begins at the destination
- There must be “reasonable certainty”
- Work backwards from outcomes
- Confidence and competence over credentials
- Your internal transformation
- Road closed, do not proceed
- Scaling is something you do to fish
- Only profitable growth makes sense
- The “E” word is elevation, not expansion
- Your life cannot serve your business
Who should attend?
- Experienced consultants, speakers, coaches in any field
- Those seeking a great lifestyle, not a specific monetary goal
- People who can openly share and be honest with colleagues
- Those who feel their talents and value can be spread much farther
- Those who feel under-valued and under-appreciated
Applicants will be “curated” to ensure proper interactions.
$2,500 per person
$3,500 to include second morning with Q&A with Alan demonstrating transition needs for each attendee
$7,500 to include four hours of one-on-one coaching in 30-60-minute segments within six months, flexibly scheduled
$10,000 includes dinner with Alan one-on-one in a great restaurant
You will no longer struggle for client affection, selection, or projection. You’ll be chosen because of your identity and authority.
Summary: You’re not “buying” information or tactics, you are investing in a new way of thinking about yourself, the market, and long-term, sustainable immediate and passive income for your value.
2026 Zoom Workshops
January 6 Maximizing the coaching/advisory dynamic
February 3 Maximizing speaking spin-off business
March 3 Role-playing tough conversations
April 7 Maximizing workshop effectiveness spin-off
May 5 Maximizing current events potential
NEXT June 12 Role-playing tougher conversations
July 7 Maximizing low project labor practices
August 13 Maximizing panels—participant/moderator
September 8 Role-playing toughest conversations
October 6 Maximizing publishing potential
November 2 Maximizing lifestyle potential
December 8 Maximizing 2027 personally and professionally
All sessions are approximately 90 minutes beginning at 10:30 US eastern time. These sessions are $450 each, or the entire year for $5,000. Add three months of weekly 30-minute coaching for $2,500, a total of $7,500. (My cards are accepted for the full-year, and for the full-year and coaching options, not for individual sessions.) All sessions will include video recording, visual photos, and Zoom Companion summary.
Register here: https://alanweiss.com/store/quick-pay/
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