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Vanity Publishing

Vanity Publishing

When you're “invited” to publish an article in a magazine which charges you, you are actually diminishing your brand. Everyone knows that the authors have to pay to appear. Their distribution is weak, and they often use similar names to legitimate publications, especially in foreign countries where they figure you won'd know the difference.

Talent gets paid to publish, to record, to appear, not the other way around. Tuck your ego away and try using your brain.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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