Alan Weiss’s Monday Morning Memo® – 7/7/25
We have just celebrated the Fourth of July (Independence Day) in the US, even though the Revolutionary War didn’t end until the surrender of Cornwallis and the Treaty of Paris in 1787. This celebration has been a constant in my life, rich or poor, young or old, with friends and with family.
Americans of all sorts, all parties, ethnicities, colors, genders, sexual orientations, heights, weights, with or without family celebrate a rather existential concept: the right to freedom and liberty, fighting for it when we have to, fighting for others when we ought to.
I’m weary of fireworks, especially because it creates harm for dogs (thank goodness, not our current two) and other creatures. But barbecue, drinks at the pool or the shore, some sports played or watched—well, it’s a stereotypical great time.
The United States is the longest continuing representative democracy in the world. And despite a skewed press telling us that a few professors and doctors and whomever else are leaving, most people are trying rather hard to get in. There are no lines banging on the doors in Iceland or Denmark, despite their ongoing metaphorical status as “happy countries.”
This past Friday, the Dow Industrials set another record, unemployment was down to 4.1 percent (I regard anything below three as chronic and unavoidable), and we have created more new jobs in the recent past than forecasted or expected.
We’re not perfect. Hell, we’re human. But we’re aware of our flaws and trying to change them. You can’t say that about everyone. I’m proud to be an American, and I hope that attitude is one you’re not afraid to claim. And you should feel “free” to engage in critique and peaceful protest. That's what we stand for, too.
“O’er the land of the free, and the home of the brave.”
Freedom is nothing else but a chance to be better. —Albert Camus
A nation that forgets its heroes cannot sustain itself. —Abraham Lincoln
If liberty means anything at all, it means the right to tell people what they do not want to hear. —George Orwell
The land of opportunity. You just need the right people and the right work ethic and you can accomplish anything. —Bob Poser
July 4 Special: Freedom from undercharging and overdelivering.
I’m offering during the month of July a fireworks special: Become a lifetime member of AI: Alan Intelligence™ and you’ll receive a complimentary 45-minute Zoom coaching session (normally $2,000), including recording and summary, AND a 50% discount on my premium membership of $1,250: $600!
Celebrate your independence from “ghosting,” rejected proposals, being undervalued, and suffering through too much labor.
I just asked my AI (in other words, I asked myself) “How best to promote a new offering to my ideal buyers?” And here’s what I was told:
To effectively promote a new offering to your ideal buyers, consider the following strategies based on the context provided:
- Understand Your Ideal Buyer: Identify who your ideal buyers are by focusing on those who have a true need for your value and can pay for it. They should be individuals who are passionate about your offerings and can benefit from your innovative ideas and process skills.
- Leverage Existing Relationships: Use your current network and ask satisfied clients for recommendations. A pleased buyer should have no hesitation in sharing your value within their company, as long as they are not shortchanged.
- Focus on Value Proposition: Clearly articulate how your new offering enhances the goals of your buyers, both professionally and personally. Demonstrate the value and benefits they will gain from your offering.
- Utilize Onsite Opportunities: When visiting client sites, take the opportunity to market your new offering to potential buyers within the organization. This can be done gracefully by engaging in conversations and showcasing the value of your offering.
- Create Relevant Content: Develop content that resonates with your ideal buyers, such as case studies, testimonials, and success stories that highlight the impact of your offering.
- Engage in Direct Conversations: Initiate conversations with potential buyers by asking questions that test their interest and need for your work. Focus on understanding their goals and decision-making processes.
- Highlight Unique Value: Emphasize the unique aspects of your offering that set it apart from competitors. Avoid focusing solely on methodology or technical details; instead, demonstrate how your offering will make the buyer better off.
By implementing these strategies, you can effectively promote your new offering to your ideal buyers and increase the likelihood of successful engagements.
You can ask for an ideal proposal formant, and then ask the system to fill that format using information you have gathered. Of course, you can first ask the system for what information to gather, and what the best questions are for that purpose! Accelerate your results, brighten your sky!
July only, celebrate the Fourth with $2,625 in benefits for your $600 purchase.
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