Alan Weiss’s Monday Morning Memo® – 8/13/18
Some time ago, a beautiful supermodel was on a morning talk show hawking a cosmetic line. She mentioned “foundation” which I’m thinking is a sort of base covering, and said, “Of course, I, personally, don’t need foundation.” At that point, my wife threw a bag of potato chips at the television and both dogs and I hastily left the room concerned about further fallout.
But it reminded me of a famous commercial from the 80s with a world-class beauty purring at the outset, “Don’t hate me because I’m beautiful.” At first, I said to myself, well, this is a highly paid actress, who’s gorgeous, in beautiful clothes, coiffed perfectly, standing there in stilettos. But maybe the point is she must also be a college graduate, a business woman, and talented enough to make it in show business, so she’s saying, “Don’t assume I’m an airhead because of the way I look.” The opening line was certainly edgy, but I can’t remember the name of the woman or the cosmetics firm and I’m deliberately not looking it up. At the time, most women I tried to talk to about it didn’t want to talk about it.
It prompts me to think of what must have been a “Mad Men” moment when McCann-Erickson pitched “It’s Miller Time” to Miller Brewing. There must have been orgasms of glee in that pitch room with cigarettes lighted and scotch uncapped. Great idea. Sell rivers of beer.
Of course, immediately thereafter, most consumers said, “It’s Miller Time, let’s have a Bud.” Wrong river.
I’m reminded of the great punch line, “The dogs just won’t eat the stuff.” You’ve got to be more than clever. You need a consistently great product or service.
I’m just saying what’s so. Don’t hate me because I’m brilliant.
“Ninety percent of selling is conviction, and ten percent is persuasion.”
—Shiv Khera
Super Best Practices
This is an entirely new offering comprising what I’ve learned over the past two years in my global work and communities. I’m delivering it in Adelaide in November. I’ll be covering leads, compelling messages, the new kinds of sales evangelism, innovative marketing, virtually labor-free relationships, and much more. I anticipate participants will call the office to change practices and rewrite proposals during the program.
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ThinkingBIG
You can’t “think outside the box” if you’re still in the box. And any box is too small for any true entrepreneur. Yet you probably don’t realize the dimensions of your current, unconscious confinement. Join me for a BIG day in Miami in January to learn how to instantly think in larger terms, be seen in a larger light, and live large.
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Thought Leadership
I’m now in my eighth year of presenting top global thinkers in an intimate setting (including dinner and a small group of attendees), at a world-class property. This year we’re at The Breakers in Palm Beach. Join me and Charlene Li, a global expert on service, social media influence, and performance, herself a former CEO, who has been consistently quoted in major print and broadcast media as well as written a seminal book in the field. Four places remain.
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Million Dollar Consulting® College—The first in two years.
I’ve slimmed it down to three days, take only a dozen people, and deal with all aspects of attraction, conversion, implementation, and expansion. Extensive role plays and exercises. Who knows if I’ll do another in two year—or ever? We’re half full, join us in December in a world-class property. Lodging and most meals are included in the fee.
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The Solo Solo
Expressly for those who have no partner at home or a partner who is uninterested in their work. I’ve helped thousands of people with this lack of intimate support, and now I’m doing it “cabaret style,” with food and drink in my suite in New York. Join us in a relaxing atmosphere to find out how best to create a support system. Let’s talk.
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