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Alan Weiss’s Monday Morning Memo® – 5/03/10

Alan Weiss’s Monday Morning Memo® – 5/03/10

Alan Weiss’s Monday Morning Memo®’s mission is to help readers to thrive.

May 3, 2010—Issue #33

This week’s focus point: Apple generates excitement (and business) not by merely responding to what customers WANT, but rather by providing what they NEED–whether they realize it or not! Don’t be merely reactive and opportunist. Be proactive and leading edge. No one knew they “needed” a Walkman or an iPhone until they were exposed to the product. And once you use something just once that satisfied a need, it becomes a necessity. “Want” creates compliance. “Need” builds commitment.

Monday Morning Perspective: Luck is a tag given by the mediocre to account for the accomplishments of genius. — Robert Heinlein in “The Puppet Masters”

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© Alan Weiss 2010. All rights reserved

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Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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