Back To Top
Image Alt

Are You in the Marketing Business? (Maybe Not)

Are You in the Marketing Business? (Maybe Not)

If you think you’re in the marketing business, but you’re afraid to make predictions, or to criticize some popular position, or point out approaches that are bogus, or take strong stands, then you ONLY THINK you’re in the marketing business.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Post a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.