There is a default mindset that promotes “best practices,” both external to the organization and within it. After all, why not try to find the best and then replicate it?
That’s the wrong search, because “best” becomes ossified and remains the standard even though it can and should be improved.
In my experience, the best organizations—and the best people—are always searching for something still better. At one point or another, the “best practice” was to bleed people who were sick, not to swim for an hour after eating, to seek “low tar” cigarettes, and blast boom box radios in public.
What we should constantly seek and/or create are better practices than what we have at the moment. And as I look around, there’s plenty of room for improvement.