Alan Weiss’s Monday Morning Memo® – 2/19/18
We see boundaries as lines of demarcation, to keep something out or to preserve something inside. Some are clearly and objectively seen (the "out of bounds" in sports) and some are simply and subjectively felt (the boundaries of polite
The Attraction Principle
There are three factors which will draw people to an event (assuming you know how to reach people): Brand, value, and venue. If your brand insufficiently powerful, they will come. If the value is obvious and compelling, they will attend.
Not So Olympic
Here is the medal count as of this writing, with the nations' populations included: Norway 26 (5 million) Germany 18 (83 million) Netherlands 13 (17 million) Canada 16 (36 million) US 10 (325 million) We have over twice as many people here as all of those
Look Me in the Eye
Eye contact is important not only for speakers, but for influence. If someone asks you a tough question, or you want to ask a touch question, look the other person in the eye. Don't listen to someone else's point while
Moving Up
The more you feather your nest, the more likely you'll never leave it, and all nests are eventually destroyed.
Want to Begin Your Day Positively?
Reach out to someone who has a problem, or needs help, or is confused and offer them your support, or even merely best wishes.
A Tale of Two Airlines
I fly American out of Boston to LA and United out of Boston to San Francisco. American has a far better lounge, with a free breakfast and even more elaborate food that can be purchased. United's club has a desultory food
Promotion Is Not Conversion
Don't confuse means and ends in marketing. The name of this game is "revenue." Unless you have revenue (as Peter Drucker said, every business needs a customer) you do not have (as accountants say) "a going concern." Hence, stop promoting promotion.
It’s Not Just How You Play the Game
Is it just a little ironic that you seldom see chauvinism, jingoism, and xenophobia expressed as much as at the Olympics? And then there's the US speed skater who tweeted complaints that he wasn't chosen to carry the flag. Get a