To Tell the Truth
I can "sell" most people better than they can sell themselves. Why? Because they are accustomed to what they've done and don't consider their experiences and accomplishments anything special. Write down your educational credentials, travel experiences, past work responsibilities, civic contributions,
Direct Dialing
Do not work through your buyer's subordinates. Tell that person: "I'm sorry, but ethically I can discuss project progress and issues only with my client, who is then free to disseminate them to others. Ask John to give me a call or
Which Way We Headed?
My Shepherd, Bentley, always turns around to look at me when there's a choice (turn left or right, go to the yard or to the pool, go upstairs or stay on this level, which car to jump in). He adjusts
I Don’t Dance (Don’t Ask Me)
At times you'll be asked dumb questions. Don't attempt to honor them (or prolong them) with a rational response. Don't dance to their music. Point out the absurdity and move on. Examples: • How many firms exactly like ours have you
Steal This Post
Why is it that those people most sensitive about someone stealing their IP and infringing on their brands have very little IP and very weak brands? I hear people say, "Don't put all your IP in the book, they won't
Culture
I define "culture" as "that set of beliefs which governs behavior." Hence, if you want to change the culture, change the beliefs. I have no patience for the statement that "this is our culture and it's hard to change." If you
You Can’t Recork Champagne
Did you see the Atlanta Falcons owner and his wife come down to the sidelines extremely early to celebrate victory when they led the Patriots by 28-9 in the Super Bowl? Their smiles turned upside down and their very obvious
Going to Believe Me or Your Lying Eyes?
Most companies are like giant gossip cauldrons. Ask for evidence and observe behavior before you believe what you're told.
Aspirational Performance
People are tending to buy "aspirational performance" more than true performance. They buy strong brands without experiencing them first. They walk into the theater loving a play like Hamilton before it even starts and without having heard one line live. What
Trick Question: What’s Your Job?
I'm working at my computer when room service arrives. I let her in and continue my writing while she sets up. BUT she insists on trying to engage me in conversation, explain the food (it's cereal, very difficult to figure