The Worst of Times, The Best of Times
Paraphrasing Dickens and the Chinese, thank goodness we live in interesting times. The market took a major hit yesterday, unemployment is up, and the price of a barrel of oil is at a record level. Yet, last night after two films
The World Doesn’t Always Comply
My friends, one of the fundamental problems with planning is that the world has a different idea about how things are going to happen. Your assumptions, visualizations, projections, forecasts, and suppositions turn out to be wrong. Get over it. If the world
Looking and Acting Like A Success
I met a woman at a fund raiser the other day, and she seemed quite impressive. She was well dressed, well spoken, had written a book, and knew some heavy hitters. Then, when she explained why she was setting up a
Dumbest Thing in the Last Hour
It's incredible how abysmally stupid people are in their marketing. Look at this piece of junk that came to me a few minutes ago: Hi Alan, I wanted to update you on the status of 2008 XXXXXXX Marketplace Resource Directory as
You Love Me, You Love Me Not
I don't mind arrogance when it's a case of someone just tip-toeing over the line from supreme confidence (not that I would ever do that). But I do mind ego, when it's so easily bruised that it becomes a sort
Knowing the Currents
I’m sitting in the turret suite of the Castle Hill Inn in Newport, RI in the early morning. My room, at the very top of the inn, overlooks the bay and the Atlantic with a 270° view where the Americas
Marketing Innovation
My wife and I were driving to workout this morning and she mentioned a minor technical problem she was having sending email to board members on one of her endless committees. We discussed it and she told me that—I am
The Diversified (Marketing) Portfolio
I’ve been telling people forever (well, since June 4, 1992, but I’m using metaphor here) that being in independent consulting is actually being in the marketing business. There are many highly competent consultants who are starving because they can’t market;
Middlemen
Note: I'm posting an article which I've recently posted on my private web site, Alan's Forums. I thought it would be of interest here, and I also wanted to demonstrate the kinds of issues debated there 24/7 globally. If you're
Oh, Those Billable Hours!
Here is some great food for thought from Timothy Wilson: Alan, In reading your blog today the following made me laugh: 3. “Your time is your value. One guy at a conference, whose name I saw on one of these