Confronting the Issue
Your buyers need confidence. They need to exert it for their employees and customers, and they need it from those helping them. In ambiguous times you have to be bolder, more assertive, and more provocative than ever. You can't dance
Do Me A Favor….
You have to give to get. Approaching someone for a favor works, but it doesn't create an ongoing or peer relationship. When you offer a benefit or a favor to someone else, then you create reciprocity. If I provide leads
Resilience
My dentist's office, which normally repairs cracked and grinded teeth about ten times a year, is now doing that ten times a month. People need calm, confidence, and comfort. So do businesses. That's the value we need to be providing. Richard
Honk!
We've owned a couple of Jaguars along the way (the car, not the cat). Jags are fine cars but, historically, notoriously poorly built. When Ford purchased them many years ago—a disastrous acquisition—a group of Ford executives visited a plant in
The “if….then….” Proposition
A good consultant provides the buyer with the "if
Appropriate Deafness
Many years ago, when one of my kids was in fourth grade, we went to an open house at the school. They were held in the evening so both parents could attend, not like today (if they're held at all
Reconfiguration
Uber is merely a glorified taxi service. Netflix is simply a movie system brought to your home screen. High growth products and services don't have to be (and are seldom) earth-shakingly new. They are often existing and good ideas that are reconfigured
Building Community
Do you know what perpetuates communities? It's evangelism. You need people who attract other people. I call this "The chain reaction of attraction®." Communities enable you to gain credit for bringing people together who otherwise wouldn't know each other, irrespective of whether
The High Value of Low Complexity
There is an old apothem that states "A consultant is someone brought in to study a problem and then remains to become a part of it." The germ of truth there is because consultants tend to complexity, thinking that convoluted approaches
Fact and Fiction
We're all observing our government, medical professionals, private industry, academics, and so forth, with the best of intentions to end human suffering from this pandemic, struggling to find causes, to reach logical conclusions, to create intelligent rules and directives. Yet,
