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Cleaning Teeth

Cleaning Teeth

Remoras are small fish which hang out with sharks and are never intentionally harmed because they clean the sharks' teeth, darting in and out to dine on unswallowed former meals. Now there's an evolutionary specialty!

Today I'm experiencing people calling, texting, and emailing me with each new book I write (I have three new ones this year plus another two co-written) offering to help me promote it. They all want money to get me on podcasts, create algorithms to identify likely buyers, shoot videos, and on and on and on. Some, mysteriously, promise to get me all five-star reviews on Amazon. (Marshall Goldsmith and I, when we wrote a book together, discussed how we'd get offers to position us on the New York Times “best seller list” for one week for a mere $120,000. I know someone who actually did this and then sent the clipping of the nanosecond of fame around to everyone he could.)

With some rare exception, these are people trying to make some money from successful people who don't need it, and for less-than-successful people who won't profit by it. At least the remoras are serving a purpose.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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