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Come On, Man: Hello, I’m A Stranger, Would You Like to Invest Your Money with Me?

Come On, Man: Hello, I’m A Stranger, Would You Like to Invest Your Money with Me?

“Cold calling” for high value/high fee professional services doesn’t work. This is a relationship business. Asking me for business on Linkedin, sending me an instagram, or emailing me out of the blue just tells me you’re desperate and you don’t know how to market and don’t have a sufficient business base to generate referrals.

One outraged guy I turned down told me he thought a “peer” on Linkedin would be willing to do business. I told him that our both being on Linkedin didn’t make us peers any more than both of us owning cars or reading the Wall Street Journal (which I doubt he did in any case).

If you don’t know how to market intelligently, why should I think you know how conduct business with a client intelligently?

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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