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Creating Community

Creating Community

There is tremendous value in creating a “community” among your buyers where they can interact—virtually or in real time—with colleagues whom they would otherwise never meet, except through your auspices. Those communities (not “tribes”) will impute even greater value to you and your services.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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