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I Really Don’t Care If You Agree

I Really Don’t Care If You Agree

If you want to develop a strong brand so that people come to you and ask how you can work together, don’t worry about the possibility of having an opinion that others might not agree with. You need to be provocative. (“Use disruption as an offensive weapon and stop fearing it in today’s new reality.”)

A brand is how people think about you when you’re not around. Give them something to think about.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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