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If I’ve Never Heard of You, You Have A Problem

If I’ve Never Heard of You, You Have A Problem

You're wasting your time building lists of “leads.” What you need are relationships which can produce either direct or referral business. At some point, you build a brand so that people come to you.

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Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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