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It’s Not Dental Equipment, It’s the New Smile

It’s Not Dental Equipment, It’s the New Smile

People seek to lower the costs of “things”: wrenches, TVs, movies, watches. But they invest in perceived value of the above: tools that are safe, great entertainment, being with the “in”crowd, sating their ego.

Don't spend time on what you do or your methodology, focus on the improved lives you create for others. No one pays to sit in a therapist's office. They pay to be healed.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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