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Let’s Find A Good Logo to Have Dinner

Let’s Find A Good Logo to Have Dinner

How many of you decide whether or not to eat at a restaurant based on its logo?! We generally make decisions based on the advice of trusted friends and colleagues. Can you imagine: “Hey, do not use Apple products, their logo is a piece of partially eaten fruit.” Or, “I fly Jet Blue because I just love the way they use, ah, “blue,” with their, ah, well, name.”

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Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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