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Marketing 101

Marketing 101

The media hosts with the largest audiences (Stern, Imus, Limbaugh, Carson, etc.) knew exactly who their respective ideal audience members were and focused on providing the value those audiences sought. If you don't know your ideal buyers, then you're not marketing, you're just meandering.

When someone tells me that “everyone” is their potential client, I suddenly remember I have to leave because I have an important plane to catch….

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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