Monetizing Thought Leadership

Monetizing Thought Leadership

MONETIZING THOUGHT LEADERSHIP

THE RIGHT ATTITUDE FOR THE RIGHT ALTITUDE

FROM THE SOURCE: ALAN WEISS

HOW ELITE CONSULTANTS EARN MORE BY THINKING DIFFERENTLY

write me: [email protected]

This is not for those who need more tactics. It’s for those who seek an identify shift to shamelessly build brand and command the income justified by their value. Objectives:

• The economic prism to best evaluate opportunities and clients
• Creating and justifying high fees without guilt or trepidation
• Exploiting the reasons buyers pay six- and seven-figure fees
• Before and beyond a brand: a repositioned identity
• Creating a business that serves your life, not the reverse

Topics and Discussions

1. The economics of expertise
   • Better positioning trumps “more leads”
   • The active volcanoes of IP
   • Revenue depends on value clarity
   • The supremacy of recognized value
2. Continual value creation
   • The psychology of capturing value and ignoring price
   • Offensive, not defensive proposals
   • Walking your talk, talking your walk
3. Surpassing “trusted advisor”
   • The IA (indispensable authority)
   • The myths of likeability and accessibility
   • Distance without arrogance
   • Rejecting positive and dysfunctional relationships
4. The authority/brand/gravity alchemy
   • Visibility is not authority
   • Thought leadership is framing, not solving
   • To market upward you can’t go sideways
5. The ROI journey begins at the destination
   • There must be “reasonable certainty”
   • Work backwards from outcomes
   • Confidence and competence over credentials
   • Your internal transformation
6. Road closed, do not proceed
   • Scaling is something you do to fish
   • Only profitable growth makes sense
   • The “E” word is elevation, not expansion
   • Your life cannot serve your business

Who should attend?

• Experienced consultants, speakers, coaches in any field
• Those seeking a great lifestyle, not a specific monetary goal
• People who can openly share and be honest with colleagues
• Those who feel their talents and value can be spread much farther
• Those who feel under-valued and under-appreciated

Applicants will be “curated” to ensure proper interactions.

$2,500 per person

$3,500 to include second morning with Q&A with Alan demonstrating transition needs for each attendee

$7,500 to include four hours of one-on-one coaching in 30-60-minute segments within six months, flexibly scheduled

$10,000 includes dinner with Alan one-on-one in a great restaurant

You will no longer struggle for client affection, selection, or projection. You’ll be chosen because of your identity and authority.

Summary: You’re not “buying” information or tactics, you are investing in a new way of thinking about yourself, the market, and long-term, sustainable immediate and passive income for your value.

June 23: Full day

June 24: Optional half-day

Venue TBD in Los Angeles

Includes light breakfast both mornings, lunch the first day

Write me: [email protected]