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Of Dogs and Territory

Of Dogs and Territory

Bentley believes whatever he can see from the truck is his territory, so he barks at people and dogs within range. It’s a rather assertive attitude, but he is a 90-pound German Shepherd.

“Whatever isn’t nailed own is mine, and whatever I can move isn’t nailed down” is a philosophy attributed to railroad tycoon Collis Huntington. I’m not advocating theft or appropriation. But I am suggesting that marketing is aided far more by assertiveness and self-confidence than by fear and “humility.” (Humility is respecting others, not disrespecting yourself.)

Perhaps as you’re “driving” among your prospects you should appreciate that all of them represent opportunity and start “barking” about your abilities to be of help. Just don’t bear your teeth.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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