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Produce, Not Provide

Produce, Not Provide

I’ve heard a great many consultants talking about what they provide. “Provide” means to supply or equip or present. Those are all on the input side, deliverables, tasks, commodities, unexciting and of low value.

However, “produce” means to cause to happen, to create, to form, to use creative mental skills. These are on the output side, outcomes, results, improved conditions, exciting and of high value.

The words you choose and use will inform your own behavior, education the buyer (for better or for worse), and create lasting images of who you are and what you create for others. Don’t provide things, as if you’re a caterer putting food on the table. Produce memorable events for others.

People remember the good times at the party, not the table settings.

© Alan Weiss 2013

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Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Comments: 3

  • Ted Whetstone

    August 23, 2013

    I love it, Alan! So true. It’s habitual to answer the question, “What do you do?” But it’s just as easy to “hear” it as, “What do you CAUSE?” The answer is going to be a LOT different.

    Thanks for the nudge!

  • Alan Weiss

    August 24, 2013

    The dumbest question of any profession. One speaker to another: What do you speak about?

  • Peter McLean

    August 26, 2013

    Just realised that I have been using ‘produce’ language, instead of service ‘provision’, in recent correspondence. It is much more powerful.

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