She Won’t Say So, But Trust Me, She’s Terrific!
I’ve actually had people ask me what the key IP in their books should be. I’ve been asked how to establish client need, and how to respond to client inquiries.
If you’re an expert, you should have a profound grasp on the unique intellectual property that represents your value to others. You should be able to express it easily in speech and writing.
One of the great ironies of my coaching career is that I’ve found I can “sell” other people better than they can sell themselves….