The High Place
It’s 6:30 in the morning, and I’m sitting at a desk in my perch high up in the W Hotel Times Square, staring up Broadway in the rain. The omnipresent lightshows are blinking Prudential Insurance, Phantom of the Opera, and Green Giant vegetables. In the blackness, the few car headlights resemble my model train layout, and I’m prompted to start throwing switches and redirecting things. A “weee-ooooo, weee-ooooo” siren fades in the distance, a consequence of the Doppler effect.
It’s stunning how observing what seem like chaos on the ground becomes order and predictability from high up. Of course, that’s the point of strategy, but too many businesses still haven’t learned that you have to get out of the streets to create sound strategy, and that you have to work ON the business and not IN the business.