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The Numbers

The Numbers

The average number of followers per person on Twitter is 704, and 60% of Linkedin users have fewer than 1,000 connections (source: Google). For most people, no matter what they put on there, very few people are seeing it, and only a tiny fraction of those who may see it represent anything near potential buyers.

You’re kidding yourself if you think social media are your primary marketing avenues for corporate sales.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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