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Thieves

Thieves

I receive an email every so often, and today a message from a new Linkedin connection, that my work is being pirated and sold for a few bucks on certain websites. The offer is to remove them all for a fee.

First, I've found that the offers to eliminate the piracy are often from the pirates themselves!

Second, what do I care? I'm not concerned about crooks who steal my material to sell for a few bucks to people who want to buy from crooks for a few bucks. That's not may audience, not my present or future clients.

Third, it's really all marketing for me.

People who go crazy over such theft are insecure. There's a guy in Germany, who used to be a client, who's written a book in German with the same name as one of mine and with my concepts in it, unattributed. The poor guy. That's pretty desperate.

The power of building a brand is that people know the origins of your work. Focus on that, not pursuing the pathetic.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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