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The Timing Couldn’t Be Better

The Timing Couldn’t Be Better

You’re all facing too many buyers who claim “the timing isn’t right.” Time is a priority, not a resource, so it depends how they choose to allocate their time.

My suggestions to deal with this:

  1. Co-opt the objection by stating early, “Leaders who think the timing is never right habitually trail their competitors and are not innovative in their markets.”
  2. Never have more than two meetings with such a buyer.
  3. Ask them for referrals if it’s clear they’re not going to give you their business.


Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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