The Timing Couldn’t Be Better
You’re all facing too many buyers who claim “the timing isn’t right.” Time is a priority, not a resource, so it depends how they choose to allocate their time.
My suggestions to deal with this:
- Co-opt the objection by stating early, “Leaders who think the timing is never right habitually trail their competitors and are not innovative in their markets.”
- Never have more than two meetings with such a buyer.
- Ask them for referrals if it’s clear they’re not going to give you their business.