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Why Goats Can’t Fly

Why Goats Can’t Fly

I've found that coaches who can successfully make adjustments during halftime (or even time out) are the most likely to field winning teams.

Too many professionals stay with failing business models because they've put so much time, money, and repute into them. Tuck your ego away and get some objective feedback. When I reject a coaching prospect because I'm told, “I'll listen to advice, but I'm not going to change my business approach,” I tell them that for all my skills I still can't square a circle, so it's not going to work.

Change your expectations, adjust to disruptions in society, technology, finance, communications, and so forth. Too many of you are refugees from large companies (as am I) but now you have a worse boss.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Comments: 2

  • Zach

    September 21, 2026

    The self-imposed rule I run into most often in this field is about who pays for thinking. People who came out of corporate spent years doing design work that was salaried and therefore invisible — nobody costed it, nobody protected it, it simply happened. Then they go independent and carry the habit across without ever re-examining it, so they give away the most expensive thing they do and file it under business development.

    In that case it isn’t ego about a model, it’s an old accounting assumption nobody ever restated. Your halftime point still applies, though, and harder: the adjustment is cheap and specific, and almost nobody makes it precisely because it doesn’t feel like a model at all. Curious whether you’d treat that as the same failure you’re describing or a separate one.

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