• No products in the cart.
  • No products in the cart.
Back To Top
Image Alt

Lessons from the Million Dollar Consulting® College

Lessons from the Million Dollar Consulting® College

We’re three days into the Consulting College, and here are some of the “keepers” from the group:

• Speed and brevity are essential for success.

• Extraordinary growth does not result from doing more of the old, but from changing the nature of how you do things.

• High buyer commitment accompanied by fees which are too low create a self-defeating sale, and leave money on the table you can never, ever recover.

• You should be diagnostic in your marketing phase but prescriptive in your delivery.

• Creating a trusting relationship MUST precede conceptual agreement and proposals.

• You are far better served with a limited list of highly qualified prospects than a massive list of random names.

• It is completely consistent to move to higher fees AND lower labor intensity concurrently (e.g., retainers, licensing, etc.).

• Audio, video, and text combinations should be used in marketing on the web, including your own site and blog, as well as platforms such as iTunes and YouTube.

© Alan Weiss 2011. All rights reserved.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Post a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.