I hate working out. I know it’s good for me, but people who enjoy working out I think have, well, “issues.” Paying my trainer mandates that I workout. However, now I’m on my own in my garage with weights and a yoga mat. I eat good food and drink great wine. I need some discipline here.
So, I tell people that I work out three times a week. I’m telling you. My wife knows. People on my Forums know. Thus, anyone can ask me about it and inquire about my commitment, my accountability. I can meet my commitment or I can lie to them, or admit that I don’t have the accountability that I preach they should have. And so I do work out.
Public accountability is a strong device. Vowing to lose ten pounds is one thing, privately, but another when you tell a group with whom you regularly meet. So is calling three people for referrals, or starting on the book project.
With your clients, create this “public accountability” so that the key people can hold each other accountable. There are very few people who can sit idly by while their colleagues meet publicly-discussed goals and they do not.
And should you encounter those very few, get rid of them.