Alan Weiss’s Monday Morning Memo® – 07/20/2020
There’s a glossy magazine up here that awards “best of” annually through readers’ polls. Just like participation awards for kids who merely show up instead of those who win, there are so many categories that everyone can win (e.g., Best Cappuccino in the South Bay on Tuesday mornings after 10 am). They need an airplane hanger to gather everyone for the awards ceremonies.
Of course, everyone advertises in the issues promoting the voting, which is smart marketing for the magazine. One of the categories is “best dentist, cosmetic dentistry.”
I noticed that one dentist advertises by showing his immaculate office with the most modern equipment and state-of-the-art facilities.
But another simply shows a patient with a gorgeous smile.
You’ve heard, no doubt, that no one really needs a drill. They buy drills because they actually need holes. Yet, I’ve met countless people with technological doo-dads that they can’t get to work properly, but they purchased because it was the most modern technology! (One of the most memorable was a client with a recorder for our coaching session, and a backup using both his iPhone and iPad. He realized after the session he had failed to turn any of them on.)
Are you laying bricks? Or are you building a cathedral? Or, are you bringing people closer to God? Focus on the end result and then work backwards and you’ll have a much easier time and a clearer sense of purpose.
When I was five years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down “happy”. They told me I didn’t understand the assignment, and I told them they didn’t understand life. —John Lennon