Alan Weiss’s Monday Morning Memo® – 2/16/26

When Alexander the Great encountered the Gordian Knot in Phrygia (today, Turkey) he was told anyone who could unravel it would go on to rule Asia. No one had ever managed it. So, he took out his sword, cut through it, and went on to rule Asia.
This is a prime example of “thinking outside the box” (outside the knot?) which I’ve come to call “reframing.” The mistake we often make in trying to help others solve problems is that we try to offer solutions. This might sound counterintuitive, but that’s the worst thing we can do.
We need to reframe.
People generally know quite well what they want, but they don’t know what they need. When you ask “Why?” you find out what the real objective is. “We need a leadership workshop.”
“Why?”
“Because we’re not all making decisions consistent with our strategy.”
“Then perhaps we should revisit and sharpen your company’s mission with all leaders present, and assign accountabilities?”
If you change a picture’s position within a frame, the picture will look different. (Never try this at home with the Mona Lisa.) The “frame” is the perspective with which people view others, situations, and even themselves. The assurance of a sale for me is not, “Well, you solved that for us in just ten minutes, thanks for stopping by,” but rather, “We never looked at this issue in this way.”
Stop trying to be a great debater, or an irresistible force, or merely stuck in those horrible cross-country ski ruts. Move from proximal to distal. Change perspectives and reframe—break through the ties that bind.

If you change the way you look at things, the things you look at change. —Wayne Dyer
Everything you want is on the other side of fear. —Jack Canfield
The point of reframing is not to find the “real” problem but, rather, to see if there is a better one to solve. —Thomas Wedell-Wedellsborg
I am not what has happened to me. I am what I choose to become. —Carl Jung
My newest book, The Seven-Figure Consultant has been released by Wiley. You can find it here: https://www.amazon.com/Seven-Figure-Consultant-Alan-Weiss/dp/1394376235/ref=sr_1_1?crid=10LZPWEKEKVVO&dib=eyJ2IjoiMSJ9.4DOsAjKk1_7BcR2CORZ33LUA0PK27Pj1nwkbVhT_iGEkIT0LIiZ3OUVjGXHqjRG1L4qxf3b0Y86hdTYROiZpbhDfJwqIM42Aa6CHBKROY-0.2Ye40U6PGTaCNgw_Y33dlukT32UNl_aUloRsCDMF5Nc&dib_tag=se&keywords=the+seven+figure+consultant&qid=1771083845&sprefix=the+seven+figure+consultant+weiss%2Caps%2C193&sr=8-1 If you purchase two copies and inform me, I’ll include you as my guest in my $400 Zoom session about becoming and sustaining a seven-figure practice on March 9 at 10:30 eastern US time. https://alanweiss.com/growth-experiences/becoming-and-sustaining-the-seven-figure-consultant/ And, of course, I always appreciate a good review on Amazon!
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London: On May 18-19 (1.5 days) I’m running a “cabaret style” session in my suite in London on how to create the identify, esteem, and market profile required to be a seven-figure consultant. The fee will be $4,500, which includes a reception/dinner evening at a Michelin-star restaurant, a light breakfast and lunch. Write me: [email protected] or register here. I have two spaces available.
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New Zoom Session: How to Become and Sustain Being a Seven-Figure Consultant
Based on my new book released this month, which hit Amazon at #4 in consulting immediately, I'll help you understand NOT the tactics but the Attitude to Gain Altitude and how to create and build upon the appropriate identity and build the right brand. Are you “stuck in the sixes”? If you're happy there, fine, but if not, come with me. It's only $400. If you can't afford that, then you need this more than you think. https://alanweiss.com/growth-experiences/becoming-and-sustaining-the-seven-figure-consultant/ (Review my book, the Seven-Figure Consultant, on Amazon and I'll give you a free pass to the workshop. Or buy two copies and you get that same deal.)
The No Normal® Newsletter
Seeing what others don’t notice, acting when others don’t move, living a life others can’t dream
Newsletter sections and examples of what will be included:
1. What I'm hearing and seeing: What's Happened (AI is not taking over, it's actually underutilized)
2. Turn your head, look around: What's Happening (The jobs and careers that are disappearing)
3. Assume Zebras: What's Coming (Removal of human judgment in almost all sports—and not merely for accuracy)
The No Normal Newsletter is a reflection on my trademarked idea that there will never be a “return to normal” nor a “new normal.” That’s because “normal” means “routine” or “average” and this is not an age of the mundane.
Each month I’ll provide what I’ve been hearing globally, from clients and colleagues in my coaching and consulting practice. I’ll indicate what’s happening around us that is opportunity (or threat) for readers. And I’ll dispel the old trope that if you hear hoofbeats you should assume horses are coming, the most obvious probability.
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January 6 Maximizing the coaching/advisory dynamic
February 3 Maximizing speaking spin-off business
March 3 Role-playing tough conversations
April 7 Maximizing workshop effectiveness spin-off
May 5 Maximizing current events potential
June 9 Role-playing tougher conversations
July 7 Maximizing low project labor practices
August 13 Maximizing panels—participant/moderator
September 8 Role-playing toughest conversations
October 6 Maximizing publishing potential
November 2 Maximizing lifestyle potential
December 8 Maximizing 2027 personally and professionally
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