Best Practices

Best Practices

From David Natalizia:

Alan,
Again and again your words ring true. I just got evaluations back from a webinar that I conducted, and I was amused that amidst many, many, great reviews there was a small handful of people who didn’t like it at all. Thanks to you, I know not to put too much stock in the glowing reviews and more importantly to disregard the unsatisfiable few altogether. Not long ago, I was like the “Mr Saturday Night” example you use, where one person not laughing amidst a huge positive audience would bring me down. Thanks, Alan!

And:
I recently had to give a deposition in a civil case where I was functioning as an expert witness. The plantiff’s counsel, who was questioning me, began with a pretty aggressive attempt to destroy my credibility. After a couple of predictable questions about my background, he asked the following series of questions:
“Are you trying to make a million dollars from your clients?”
“Are you doing this work as a way to get rich?”
“I see that you fee is X… How much does that work out to per hour? Per minute?”
“Do you think it’s appropriate for consultants to make a million dollars a year?”

…and a few other questions along the same lines. I didn’t exactly know where he was coming from. Then he asks me “Then what do you have to say about this?” As he slid a photocopied piece of paper across the table and asked the court reporter to mark it as evidence. What was the piece of paper? It was a printout of the very brief review I’d done on Amazon.com for “The Million Dollar Consulting Toolkit”! I almost laughed, and told him that the book was about doing consulting that had high value, which entailed being great at what you do. It went right over his head. The case turned out fine, but his little ploy gave me a good laugh that I thought you might appreciate.

Best Regards,
David Natalizia