Best Practices from SAC® Meeting
Summary from the last SAC® meeting
April 6, 2010
New York City
• Let the market know you’re improving, doing well, doing more.
• Serve on boards and committees and contribute assertively.
• Stay in contact with everyone you can, even if merely to check in.
• Demonstrate common courtesy and appreciations, selflessness.
• Don’t “blink” or react when you cite a fee.
• Refuse to hold or guarantee a date without a signed contract.
• Eliminate distractions that undermine your priorities.
• Research local chambers of commerce.
• Provide a book with a “plate” indicating it’s a gift from you.
• Engage in consistent, regular blogging.
• Maximize the rapidity and quality of your responsiveness.
• Incorporate anticipated obstacles into project objectives to be met.
• Publish/present results.
• Form strategic alliances.
• “Repurpose” your articles and intellectual property.
• Collaborate even with competitors to get media coverage.
• Create “gravity” even within client organizations.
• Conduct informal interviews with buyers.
• Identify relevant trade association executive conferences.
We identified that the typical Marketing Gravity™ chart can be use for priorities to fill the Million Dollar Consulting® Accelerant Curve.
Accelerators
• Series and serialization
• “Graduate” experiences
• Membership (has its privileges)
• Program levels (gold, platinum)
• Collaboration and alliances.
• Access (to you) scope
• Differentiate common offerings with “special” offerings’
• Work backwards from your personal “vault”
• Utilize multi-media
• Provide discounts, special dinners, and so forth
• Create communities and “in groups”
