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Best Practices from SAC® Meeting

Best Practices from SAC® Meeting

Summary from the last SAC® meeting

April 6, 2010

New York City

 


• Let the market know you’re improving, doing well, doing more.

• Serve on boards and committees and contribute assertively.

• Stay in contact with everyone you can, even if merely to check in.

• Demonstrate common courtesy and appreciations, selflessness.

• Don’t “blink” or react when you cite a fee.

• Refuse to hold or guarantee a date without a signed contract.

• Eliminate distractions that undermine your priorities.

• Research local chambers of commerce.

• Provide a  book with a “plate” indicating it’s a gift from you.

• Engage in consistent, regular blogging.

• Maximize the rapidity and quality of your responsiveness.

• Incorporate anticipated obstacles into project objectives to be met.

• Publish/present results.

• Form strategic alliances.

• “Repurpose” your articles and intellectual property.

• Collaborate even with competitors to get media coverage.

• Create “gravity” even within client organizations.

• Conduct informal interviews with buyers.

• Identify relevant trade association executive conferences.


We identified that the typical Marketing Gravity™ chart can be use for priorities to fill the Million Dollar Consulting® Accelerant Curve.

 

Accelerators

 

• Series and serialization

• “Graduate” experiences

• Membership (has its privileges)

• Program levels (gold, platinum)

• Collaboration and alliances.

• Access (to you) scope

• Differentiate common offerings with “special” offerings’

• Work backwards from your personal “vault”

• Utilize multi-media

• Provide discounts, special dinners, and so forth

• Create communities and “in groups”

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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