Alan Weiss’s Monday Morning Memo® – 02/15/2021
The vaccine follies have begun! I'm impressed that the vaccines have become available so fast, at least in my perception, and that they are apparently very efficacious. However, I feel as though I'm trying to get into a very popular
And Now, Following the Trained Seals….
There's an old aphorism about not buying the most expensive house in the neighborhood, or being the smartest person in a mastermind group. I think that's nonsense. Choose a house that makes you happy, not because of resale potential. And someone
Exactly
I love it when someone wise guy points out an exception to a point I'm making. Since it's an exception—a minority occurrence or even a rare one—then it simply proves the rule is effective almost all the time. We're tearing down
The New Sales Alchemy
About two years ago I became more disciplined about asking how new clients found me. Over 90% were from a referral from a colleague or reading one of my books (often because of a referral from a colleague). Marketing is not
Episode 174: Legacy
Legacy is about creating your own meaning, not searching for someone else's meaning. And you'd better begin now. Listen to this episode on your favorite podcast platform: Get your copy of the book dedicated to this very topic, while I'm still
Alan Weiss’s Word of the Week™ – 02/10/20
Today's word: cachectic.
Did My Passport Just Expire?
If you've at all adapted to remote marketing and delivery, you've seen how much more profitable your business is, even if you have decreased revenues. What lessons are you learning from that? You've been undercharging and over-delivering in the past!
The Pessimist/Optimist Test
When you reach into your pocket and unexpectedly find a few bucks, do you say to yourself, "Damn, I could have used this, how long has it been in there?" or "Wow, newly-found money!"
Super Bowl Selling
The Patriots beat the hell out of the Chiefs in the Super Bowl because you only need to win that game, there is no best-of-seven as in baseball and other sports. In one game, anything can happen—bad calls, trick plays,