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Super Bowl Selling

Super Bowl Selling

The Patriots beat the hell out of the Chiefs in the Super Bowl because you only need to win that game, there is no best-of-seven as in baseball and other sports. In one game, anything can happen—bad calls, trick plays, turnovers, a player who catches fire. You have to be totally ready, prepared, and intense. You have to seize the moment.

Every sales call is like that.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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