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The Wrong Road Too Often Travelled

The Wrong Road Too Often Travelled

You don't fail with a proposal when you submit it and the buyer rejects it. You fail when you and the buyer have not achieved conceptual agreement on outcomes, metrics, value, and ROI prior to creating the proposal. 

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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