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Book Writing

Book Writing

As George Carlin commented, “If you’re reading someone else’s book, it’s not self-help!”

If you want to write a book that will help your business by helping others:

• Don’t assume the reader is somehow damaged or needs “fixing.”

• Stop quoting others in support of your positions, as though you need validation.

• Don’t regale us with how you do things, explain how the reader can best do things.

• Use self-effacing humor, you’re not writing War and Peace.

• Don’t put more than five pieces of advice in a bulleted list.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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