Culture
I define "culture" as "that set of beliefs which governs behavior." Hence, if you want to change the culture, change the beliefs. I have no patience for the statement that "this is our culture and it's hard to change." If you
You Can’t Recork Champagne
Did you see the Atlanta Falcons owner and his wife come down to the sidelines extremely early to celebrate victory when they led the Patriots by 28-9 in the Super Bowl? Their smiles turned upside down and their very obvious
Going to Believe Me or Your Lying Eyes?
Most companies are like giant gossip cauldrons. Ask for evidence and observe behavior before you believe what you're told.
Aspirational Performance
People are tending to buy "aspirational performance" more than true performance. They buy strong brands without experiencing them first. They walk into the theater loving a play like Hamilton before it even starts and without having heard one line live. What
Trick Question: What’s Your Job?
I'm working at my computer when room service arrives. I let her in and continue my writing while she sets up. BUT she insists on trying to engage me in conversation, explain the food (it's cereal, very difficult to figure
Nexus
A "nexus" is a connecting point or meeting place. A great idea in isolation is the tree falling in an uninhabited forrest. A great list of prospects in isolation is a telephone book. What is the nexus you need to create to
Who Cares How It Works?
Understand how your customers apply and use things, not how those things work. My father-in-law was able to stick his head under a car's hood and fix anything in there that went wrong. But he didn't drive his car any better
Once An Accident, Twice A Coincidence, Three Times A Pattern
Find the cause of your success and failures. Correlation is certainly not cause, and neither is coincidence. My dogs paw a door they want opened. The door is only opened when I'm around and going where they want to go. An occasional
Mixed Media Effect
Marshall McLuhan wrote about someone with expertise in one area being seen by others as (or actually claiming to be) expert in all areas. Hence, Barbra Streisand's constant political harangues, causing the opposing sentiment, Shut Up and Sing. We saw it again
The Rube Goldberg Phenomenon
Sometimes we work ourselves into a lather trying to create a visible model of all our intellectual property and methodology—we include every element. And then it can become a float in the Macy's Thanksgiving Day Parade. It's that large, and