Why Your Client Should Invest Now
I've published here previously research done by McGraw-Hill underscoring the wisdom of investing in promotion, development, and so on during a recession, and why such companies outperform those which hide under a rock. Thanks to Mark Smith, a member of
What Price Marketing?
It’s astounding to me how much consultants spend on marketing that not only need not be expended but is pretty useless, and how many simple, inexpensive activities with high impact are ignored. Interested in reading on? Here are examples of wasted time
You Talking to Me?? Why, Yes, I Am.
Too many consultants are thwarted when the buyer says, "Sounds interesting, I think you should talk to our human resources director (or training manager or whatever)." That's not the time to ask directions to the HR department, but to say
We want it, but we have no budget….
Rob Novak, a member of my Mentor Program and Million Dollar Consulting® College grad, posted this video reference on Alan's Forums. I wanted to share it with a wider community, so that you can keep in mind the next time
Is There Consulting Potential Out There? Oh Yeah….
Here are some of the issues that major, for-profit organizations are facing today. These are gathered from my various communities, mentoring, ongoing client work, and trends seen in business publications. They are in random order. • Productivity after cuts, resource reductions,
Beware of “Offers”
Vistage is an operation that pays peanuts to presenters for "exposure." Here is a "personalized" message I received today: Dear Alan, I recently came across your material and thought there was tremendous synergy with our Vistage community. We are recognizing the
You Need to Be Proactive to Sell
We are looking for a new truck. We're probably one of the few couples around buying three top-end vehicles within six months, when it just so happens all our leases come up. (I'm going to name-drop to make my point.
Metric This
I was talking to someone the other day who actually told me his metric for success was that his clients were calling him for help with the processes he implements in their organizations. That is the WRONG metric! Imagine if I
Line or Net?
In any market, and particularly in this one, you had better try to attract as many potential buyers as possible. It's the difference between a net and a single fishing line. If you're trailing a huge net, you'll attract a
Consulting Wisdom
If you visited Amazon's consulting book list today you would have found that I have 5 of the top 25 books on consulting, and, oh yes, the Number One in the country (the third edition of Getting Started in Consulting). These