Choices

Choices

The more choices people have, the more they tend to freeze because it’s difficult to choose, and there’s worry that the choice might not be optimal. (Critical thinking skills aren’t exactly in abundance these days.) But options DO tend to move people forward if there are just a few, as opposed to a single “take it or leave it” choice.

I favor three. I’ve found that people most often settle on the second most expensive, and can make a quick decision. The key is to move people away from “Should I do this?” (single option) to “How should I do this?” (the best of three options available). Note that an option doesn’t have to be perfect, it simply needs to work.