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Clearing the Decks

Clearing the Decks

Triage your clients:


1 Top clients: highest future potential, spending much more than average now, provide referrals unsolicited, positive comments on line.

2 Average clients: some future potential, average spending, referrals sometimes if asked, no comments on line.

3 Poor clients: little future potential, below average spending, no referrals, tend to complain about everything on line.


Invest in 1, sustain 2, jettison 3.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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