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As you head into 2021, I’m hoping you see a bright future (I do). Remember, everyone likes a bright future, especially your prospects, who are emotionally connected to anything providing better times quickly. It’s not the future that frightens them.

It’s the journey.

Demonstrate that you know what the journey entails and that you can create the right road to get them there with the fewest detours and potholes. The future is inevitable, a successful journey is not. That’s where you come in.

Help your buyer gain control of his or her own destiny.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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