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Endorse A Book You Don’t Know About from Someone You’ve Never Heard Of

Endorse A Book You Don’t Know About from Someone You’ve Never Heard Of

Yet another communication this morning from a marketing person I don’t know representing an “entrepreneur” I’ve never heard of wanting an endorsement for a book I’ve never seen (nor am remotely interested in).

Marketing 101:

  • If you want a favor, pick up the phone and call, don’t use a third party/assistant as if your time is more important than mine and also imply it’s a mass effort.
  • Create a relationship with me in advance and maybe, even, offer me a favor even if I don’t need one.

The approach of this guy is so blindly stupid that it defies explanation, except that now I think very little of him instead of being neutral. Isn’t that a fine result of his investing in a marketing campaign?

Dumb ass stupid management.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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