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Episode 66: But What Are You For?

Episode 66: But What Are You For?

Political messaging is about what the candidate is against, or how the opponent is a criminal, or what they think about world issues. But what are they actually for?

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What do you really stand for?

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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