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Excuse Me, But I Have Something to Offer

Excuse Me, But I Have Something to Offer

If you want to overcome fears, guilt, trepidation, and other obstacles to your performing well in marketing, just change your mindset. Instead of believing that you’re “selling” something, and that you either win (get the sale) or lose (don’t get the sale), believe (and behave accordingly) you’re providing value. Therefore, you’re in a win/win dynamic. You’re never interfering, never “dueling” with the prospect, never facing objections (but rather expressions of interest).

It’s all in your head. If you’re worried about paying the mortgage, you’ll never grow your business. If you’re focused on providing your value to others, you probably will.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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